About me
I am an Art Director + Designer based in Orlando, Florida.
I’ve been a designer and art director for over 14 years in a Fortune 100 in-house creative department. My favorite projects are ones where I get a chance to collaborate across teams, working alongside talented individuals to craft beautiful pieces of creative. That passion to create something bigger than myself is what drives me.
What I do
Create beautiful campaigns that meet and exceed the campaign objectives and strategy.
Photo & Video
Creation of assets begins with effective planning, shot list creation, storyboard development, style guides, and pre pro decks.
User experience
I put myself in the shoes of the end user, eliminating as much friction as possible.
Graphic Design
Strong design skills combined with a passion for strategy and cross-team collaboration results in impactful creative.
Skills
My Experience
2019-Present
Publix Super Markets
Art Director
Conceptualize, plan, design, and oversee the production of multi-million-dollar, omnichannel retail campaigns, including photography, illustrations, motion graphics, and video. Executing photo shoots with impeccable organization, styling, and art direction. Mentor and lead cross-functional teams of as many as 25 crew members.
2018-2019
Publix Super Markets
Senior Studio Designer
Drove campaigns from concept to completion working closely with Creative Directors and Copywriters. Simultaneously prioritized workflow for several sizable, multi-million-dollar campaigns within short timeframes. Guided art direction of photography, illustrations, and motion graphics for multiple projects. Collaborated with Art Directors to develop and execute print and digital campaigns in alignment with established theme and style guides.
2013-2018
Publix Super Markets
Studio Designer
Aligned creative strategy with marketing objectives by creating concepts, developing assets, and building mechanical files for Tier 3 campaigns. Designed mechanical files that adhere to style guides to help communicate the visual expression of the brand. Mastered typography, layout, and design skills across multiple channels and media.
2010-2013
Publix Super Markets
Ad Layout Artist
Reviewed and implemented multiple ad iterations and various print products for the weekly circular ad team. Revived and maintained templates regularly to simplify production workflow. Increased knowledge of printing process while enhancing Adobe Creative Suite skills.
2008-2010
Perspectives Photo Artistry